(Sponsored) UX Strategy Workshop in Tokyo with the Author Jaime Levy
Event Date:
September 26, 2025
Event Time:
4:30 am
Event Location:
TBA
UX Strategy is the process that should be started first before the design or development of a digital product begins. It’s the vision of a solution that needs to be validated with real potential customers to prove that it’s desired in the marketplace. It relies on empirical, lightweight tactics that quickly move you and your team in the right direction.
Whether you are a product/UX designer, product manager/owner, researcher, or part of an innovation team, this workshop offers an impactful way to quickly get up-to-speed on the practice of UX/product strategy techniques for devising innovative digital products and services.
What is covered
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Why an empirical practice of user experience strategy is crucial for devising successful online products and services
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How to define and validate your target users through provisional personas and customer discovery techniques
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How to conduct competitive research and analysis to explore a crowded marketplace for an opportunity to create unique value
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How to focus your team on the primary utility and business model of a product by using storyboards as blueprints for prototyping
Workshop Agenda
Introductions/Kick-off
The Four Tenets of UX Strategy. Discovery Phase: Best Practices
Conducting Customer Discovery Interviews for Defining Value Propositions
LUNCH
Conducting Competitive Research, Benchmarking and Analysis
Storyboarding the Value Innovation for Rapid Prototyping
Who should join
UX & Product Designers who want to be more involved in strategy or become UX/Design Strategists
Project & Product Managers who need a better handle on overseeing the entire process
UX Researchers looking for new ways of getting strategic buy-in
Design Consultants that want to upgrade their skill sets and hourly rate
Register Now:
Event FAQs
Jaime’s best selling book on Amazon (so they can see the number of 5-star reviews and what they say),
Jaime’s LinkedIn profile (so they can see her 35-years of industry experience, university-level teaching credentials, and UX Strategy services offerings that you too will be able to offer as a result of taking her workshops),
Jaime’s Wikipedia page (so they can see that she’s been a recognized software design pioneer from before the internet even had a web browser).
Lunch. And if you bring your copy of UX Strategy or buy one with your ticket, Jaime will autograph it!
It will be in English.
Contact Jaime using the form on this website.
Only if you your name is not on the ticket. Otherwise, your name will be checked at the door. That's it.
Having a laptop is highly recommended, but not required. You can work in teams of two on the exercises that require a laptop.
Having a laptop is highly recommended, but not required. You can work in teams of two on the exercises that require a laptop.
We'll provide lunch and plenty of coffee and refreshments before the workshop starts and during the mid-session breaks.