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Conduct UX Benchmarking of the Competition

Event Date:

August 21, 2025

Event Time:

6:00 pm

Learn product strategy with this in-depth workshop on the step-by-step process of UX benchmarking the competition. Jaime begins by teaching the process, key methodologies, and best practices. Then, participants break into small, collaborative teams to work on a benchmarking activity.

By the end of the session, participants will not only understand how to conduct UX benchmarking independently but also why it’s crucial to both product design and strategy.

Jaime provides real-time support and feedback throughout the activity.

What you learn

  • a comprehensive overview of benchmarking methods, evaluation criteria, and analysis techniques.
  • how to use and adapt a proven, industry-standard FigJam UX benchmarking template (yours to keep).
  • where to source comparative screens and how to present your findings as actionable takeaways.

Who should join

UX Designers & User Researchers
Product Managers & Product Leads
Strategists, Consultants, & Entrepreneurs

The Workshop Facilitator: Jaime Levy

The Workshop Facilitator: Jaime Levy

Jaime Levy is an author and a pioneer in the creation of innovative digital products and services. The second edition of her best-selling O’Reilly Media book is called “UX Strategy: Product Strategy Techniques for Devising Innovative Digital Solutions“. The book presents a solid framework on the practice, which lies at the intersection of product design and business strategy.

 

Jaime has worked for Fortune 500 companies and award-winning agencies, leading the UX on projects in the entertainment, healthcare, finance, and technology sectors. She has taught product design and strategy courses and lectured at top universities including the University of Southern California, New York University, Royal College of Art, University of Applied Sciences Potsdam, and the University of Oxford. You can read more about her on Wikipedia and follow her on LinkedIn.

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Event FAQs

How will I get the links to the Zoom meeting and Figjam board for the workshop?

They both will be in the email you receive after you register along with a link to add it to your calendar.

Will I get a recording of the lecture/workshop or the lecture slides?

Jaime’s workshops are private and unrecorded to create an open space for participation. The true value lies in the live experience, making it essential to be present, engaged, and fully focused. The slides will be available on the FigJam board. Please make a copy of the board within 24 hours after the workshop concludes for future reference. 

What equipment will I need to participate in live online workshops?

You'll be streaming both video and audio to your computer while also communicating with other participants. To ensure a smooth experience, use a laptop or desktop rather than a tablet. You'll need a stable high-speed internet connection, speakers or headphones, a microphone, and a front-facing camera.

Need help convincing your boss? Show them this…

Jaime’s best selling book on Amazon (so they can see the number of 5-star reviews and what they say),

Jaime’s LinkedIn profile (so they can see her 35-years of industry experience, university-level teaching credentials, and UX Strategy services offerings that you too will be able to offer as a result of taking her workshops),

Jaime’s Wikipedia page (so they can see that she’s been a recognized software design pioneer from before the internet even had a web browser).

What else comes with the workshop?

You get access to a private Slack channel for networking with other industry professionals who take Jaime's workshops.

Event Schedule Details

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