Conducting Competitive Research and Analysis for Devising an Innovative Product
When building a digital product you need to learn as much as you can about the competition. That’s why conducting market research and analysis is a crucial component of business strategy. You want to know what’s out there, what’s worked, and what hasn’t. This requires firsthand knowledge of the good and bad user experiences and business models provided by your competitors. If done thoroughly, the research can provide a treasure trove of insight into current trends and outdated manifestations of mental models.
Take this 1/2 day workshop to experience a deep dive into the subject matter with both lectures and hands-on exercises. We’ll practice with a made-up value proposition of an online product so that you can learn the steps you need to take for informing strategic UX-centric decision-making.
