Let’s Move Fast and Fix Things

My goal as a UX Strategist is to help business leaders and internal teams transform their product visions into innovative digital solutions. I practice and teach an evidence-based methodology that will uncover the reality of the market opportunity and your customer’s needs.


I have been around the block and know how to deliver on time and on budget. Here’s some of what I do: vision and alignment workshops, competitive research and analysis, qualitative and quantitative user research studies, stakeholder interviews, discovery briefs, product roadmapping, customer interviews, service blueprinting, prototyping, and UX design.

Hire Me for Your Project

UX Strategy

Read my best-selling O'Reilly Media book UX Strategy: Product Strategy Techniques for Devising Innovative Digital Solutions. The book presents a solid framework on the practice, which lies at the intersection of UX design and business strategy. It clearly explains numerous techniques for derisking value propositions.

Buy the Book on Amazon


Since 2010, I have trained thousands of product makers around the globe. Bring me and my forward-thinking, practical techniques to your company through hands-on training for product teams and cross-functional groups. Kick start your business initiatives now with 1 to 4-day remote or in-person UX Strategy workshops.

check out my workshops

Our Clients

Book a Meeting Now to Discuss Your Needs