UX Strategy: How to Devise Innovative 
Digital Products that People Want

User experience (UX) strategy requires a careful blend of business strategy and UX design, but until now, there hasn’t been an easy-to-apply framework for executing it.

This hands-on guide introduces lightweight strategy tools and techniques to help you and your team craft innovative multi-device products that people want to use.

Buy the Book on Amazon

The UX Strategy Toolkit

This complimentary toolkit allows for you and your team to collaborate on competitive research/analysis, user research studies, and funnel design strategies. You can make a duplicate of it to your Google drive or download it to work in your favorite spreadsheet program. Enjoy!

2019 Conference/Workshop Tour Dates

March 11-13 Seattle, USA Keynote & Workshop @ ConveyUX
March 23 Los Angeles, USA UX Strategy Workshop @ USC Marshall School
March 28-29 Paris, France UX Strategy Workshop (2-day)
May 28 San Jose, USA Cisco Design Speaker Series (private)
June 8-9 Berlin, Germany UXcamp Europe
June 12 Munich, Germany Digital Product School Meetup/Party
June 27-28 Berlin, Germany UX Strategy Workshop (2-day)
July 5 Zurich, Switzerland UX Strategy Workshop (1-day)
August 15-16 Boston, USA Keynote & Workshop @ Convey UX
September 6 London, England UX Strategy Workshop (1-day)
See Past Speaking Engagements and VideosHire Jaime For Your Next Speaking Event

Skim Some Reviews

“Listen to what Levy says in this book deeply. It is the missing manual for the Lean Startup and Lean UX techniques that you’ve always wanted.”

Jason Calacanis, Internet entrepreneur, angel investor, author of Angel: How to Invest in Technology Startups

“Jaime executed breakthrough UX long before it was called UX. Read this book and learn how to get out of your customers’ way and create value for everyone who touches your stuff.”

Douglas Rushkoff, author of Throwing Rocks at the Google Bus and Present Shock

“Jaime has been amazing me with her dazzling digital products since 1993. Read her compelling stories so you can make something amazing, too.”

Mark Frauenfelder, founder of BoingBoing, editor of Make Magazine

“I’ve been searching for a book that clearly outlines the process from start to finish for validating a business idea, and this book does exactly that. It explains how to take an idea from concept to either kill, pivot, or execution, which makes for an easy-to-follow approach to UX strategy.”

Jennifer Hughes, Experience Designer

“This book contains powerful, well-known methods for building great products in a readable format. At it’s core, this is a book about *Product* Strategy. I think the ideas here could apply to nearly any kind of product / service you want to build.”

Rob Jones, Director of UX

“This book literally changed my life and has given me an opportunity to grow my learning in so many ways. I have a clear understanding on what it takes to iterate on digital product ideas and ultimately provide value to startups (who court my services).”

Shaimoom Newaz, Marketing Manager

“I love the personal anecdotes that Levy integrates within the flow of the book, making it easy to read and the concepts crystal clear. This gave me context into an industry that is constantly shifting, and how to build strategies to remain competitive in it.”

Amber Kazalbash, Digital Strategist