June 12, 2026
11:30 am
The Red Kross
Successful product designers and managers know that business strategy and product experience are inseparable. In this 1-day hands-on workshop, you’ll gain the skills and language to lead high-impact Discovery Phases and shape product strategies that deliver results.
You will also build familiarity with Strategic Thinking and Process Optimization concepts such as Systems Thinking, Critical Thinking, Workflow Optimization, and Root Cause Analysis. You’ll then practice applying these concepts to develop smarter solutions while integrating AI capabilities into more efficient workflows.
LEARN THROUGH HANDS-ON ACTIVITIES:
THE AI PART: You’ll see how to responsibly integrate best-in-class AI tools into your strategic workflow and use them to solve real-world problems with practical and ethical AI-powered solutions.
THE METHODOLOGY: UX Strategy is the essential first step before design or development begins. It informs a validated vision by testing solutions with real customers to confirm market fit, using lightweight, evidence-based tactics that speed progress.
JAIME’S BOOK: Jaime Levy is the author of the bestselling book “UX Strategy” (O’Reilly Media, 2nd edition), widely regarded as the definitive guide to user experience strategy. Translated into nine languages, the book explores the intersection of business strategy and product design through both practical and theoretical perspectives.
Workshop Agenda
09:00 — Check-in, coffee, networking
09:30 — Introductions & Kick-off
• Learn UX Strategy Principles, Craft Problem Statements, and Build Value Propositions
• Validate Problem Statements and Proto-Personas Using a Structured Customer Interview Framework
13:00 – Lunch (amazing — truly)
• Conduct Competitive Research and Analysis to Identify Opportunity Space
• Use Storyboards to Prototype Key Features and Validate Business Models Through Concept Testing
Who Should Join
• UX professionals looking to move into strategy or sharpen product-thinking skills
• Product managers & leads seeking stronger AI-strategic decision-making approaches
• Strategists & consultants who want to upgrade their capabilities and increase their value
Workshop Testimonials
“High-level thinking, good people, sharp conversation, and seeing her book come to life with AI baked into her strategy flow was unexpectedly cool, with AI handling the grunt work while we focused on the judgment calls and somehow moved through an almost end-to-end pass of the four tenets of solid UX strategy with time to spare.”
Deniz Kartepe – Product Research @Miro
“Jaime Levy’s UX Strategy for AI-driven Products 1-day workshop was a super exciting, personal, and inspiring deep dive into integrating AI into the UX Strategy Process, with hands-on exercises, direct project feedback, and enriching connections with so many experienced designers.”
Susanne Mauksch – Senior Product Designer @ Kleinanzeigen
“Jaime Levy created such a relaxed, inspiring space in Berlin where she shared practical UX strategy insights—from AI-assisted 5 Whys and no-fluff proto-personas to LLM-based competitive analysis and storyboarding value propositions.”
Uliana Bashchuk – UX Design Manager @ ELEKS
Jaime’s best selling book on Amazon (so they can see the number of 5-star reviews and what they say),
Jaime’s LinkedIn profile (so they can see her 35-years of industry experience, university-level teaching credentials, and UX Strategy services offerings that you too will be able to offer as a result of taking her workshops),
Jaime’s Wikipedia page (so they can see that she’s been a recognized software design pioneer from before the internet even had a web browser).
Lunch. And if you bring your copy of UX Strategy or buy one with your ticket, Jaime will autograph it!
Contact Jaime using the form on this website.
Only if you your name is not on the ticket. Otherwise, your name will be checked at the door. That's it.
Having a laptop is highly recommended, but not required. You will work in teams of two on the exercises that require a laptop.