Successful product designers and managers know that business strategy and product experience are inseparable. In this 1-day hands-on workshop, you’ll gain the skills and language to lead high-impact Discovery Phases and shape product strategies that deliver results.

You will also build familiarity with Strategic Thinking and Process Optimization concepts such as Systems Thinking, Critical Thinking, Workflow Optimization, and Root Cause Analysis. You’ll then practice applying these concepts to develop smarter solutions while integrating AI capabilities into more efficient workflows.

LEARN THROUGH HANDS-ON ACTIVITIES:

• Craft clear problem statements and compelling value propositions with Claude using an iterative why-analysis.
• Develop proto-personas and transform them into targeted customer interview frameworks with GPT-5.
• Conduct competitive research and analysis using commercial LLMs and AI agents to uncover insights, triangulate data, and verify findings.
• Create storyboards that structure prototype flows for concept testing using tools like Storyboard.ai, Firefly, and more.

THE AI PART: You’ll see how to responsibly integrate best-in-class AI tools into your strategic workflow and use them to solve real-world problems with practical and ethical AI-powered solutions.

THE METHODOLOGY: UX Strategy is the essential first step before design or development begins. It informs a validated vision by testing solutions with real customers to confirm market fit, using lightweight, evidence-based tactics that speed progress.

JAIME’S BOOK: Jaime Levy is the author of the bestselling book “UX Strategy” (O’Reilly Media, 2nd edition), widely regarded as the definitive guide to user experience strategy. Translated into nine languages, the book explores the intersection of business strategy and product design through both practical and theoretical perspectives.