March 27, 2026
10:30 am
Jaime Levy Consulting
Successful product designers and managers know that business strategy and product experience are inseparable. In this 1-day immersive workshop, you’ll gain the skills and language needed to lead high-impact Discovery Phases and shape product strategies that deliver measurable outcomes.
You will build familiarity with Strategic Thinking and Process Optimization concepts including Systems Thinking, Critical Thinking, Workflow Optimization, and Root Cause Analysis. Then you’ll apply these methods to design smarter solutions while integrating AI capabilities into more efficient workflows.
This event is hands-on, high-touch, and limited to 8 participants for true individual attention. It is expected to sell out.
You Will Learn Through Hands-On Activities:
The AI Component
You’ll see how to responsibly integrate best-in-class AI tools into your strategic workflow and use them to solve real-world problems with practical and ethical AI-powered solutions.
The Methodology
UX Strategy is the essential first step before design or development begins. It informs a validated vision by testing solutions with real customers to confirm market fit, using lightweight, evidence-based tactics that speed progress.
About Jaime Levy
Jaime Levy is the author of the bestselling book “UX Strategy” (O’Reilly Media, 2nd edition), widely regarded as the definitive guide to user experience strategy. Translated into nine languages, the book explores the intersection of business strategy and product design through both practical and theoretical perspectives.
Workshop Agenda
09:00 — Check-in, coffee, networking
09:30 — Introductions & Kick-off
• Learn UX Strategy Principles, Craft Problem Statements, and Build Value Propositions
• Validate Problem Statements and Proto-Personas Using a Structured Customer Interview Framework
13:00 – Lunch (amazing — truly)
• Conduct Competitive Research and Analysis to Identify Opportunity Space
• Use Storyboards to Prototype Key Features and Validate Business Models Through Concept Testing
Who Should Join
• UX professionals looking to move into strategy or sharpen product-thinking skills
• Product managers & leads seeking stronger AI-strategic decision-making approaches
• Strategists & consultants who want to upgrade their capabilities and increase their value
Workshop Testimonials
“High-level thinking, good people, sharp conversation, and seeing her book come to life with AI baked into her strategy flow was unexpectedly cool, with AI handling the grunt work while we focused on the judgment calls and somehow moved through an almost end-to-end pass of the four tenets of solid UX strategy with time to spare.”
Deniz Kartepe – Product Research @Miro
“Jaime Levy’s UX Strategy for AI-driven Products 1-day workshop was a super exciting, personal, and inspiring deep dive into integrating AI into the UX Strategy Process, with hands-on exercises, direct project feedback, and enriching connections with so many experienced designers.”
Susanne Mauksch – Senior Product Designer @ Kleinanzeigen
“Jaime Levy created such a relaxed, inspiring space in Berlin where she shared practical UX strategy insights—from AI-assisted 5 Whys and no-fluff proto-personas to LLM-based competitive analysis and storyboarding value propositions.”
Uliana Bashchuk – UX Design Manager @ ELEKS
Please Note
• A cat lives at the venue. Please avoid registering if you have cat allergies.
• Links to two affordable (typically under €100) hotel options nearby: Scandic Berlin Kurfürstendamm and ArtHotel Connection
• We open at 9:00. Early arrivals will find two cafés within a short walk: Jules Geisberg and Mi Rosa
• Luggage storage is available during the workshop.
Jaime’s best selling book on Amazon (so they can see the number of 5-star reviews and what they say),
Jaime’s LinkedIn profile (so they can see her 35-years of industry experience, university-level teaching credentials, and UX Strategy services offerings that you too will be able to offer as a result of taking her workshops),
Jaime’s Wikipedia page (so they can see that she’s been a recognized software design pioneer from before the internet even had a web browser).
Lunch (w/vegetarian options). And if you bring your copy of UX Strategy or buy one with your ticket, Jaime will autograph it!
Contact Jaime using the form on this website.
Only if your name is not on the ticket. Otherwise, your name will be checked at the door. That's it.
Having a laptop is highly recommended, but not required. You will work in teams of two on the exercises that require a laptop.
If you purchase a team ticket, Jaime will contact you to collect everyone’s information.