Conducting UX Benchmarking of the Competition
Event Date:
June 24, 2025
Event Time:
9:00 pm
Take this intensive workshop and learn the step-by-step process of UX benchmarking the competition for product strategy. The workshop begins with a lecture where Jaime will outline the process, key methodologies, and best practices. Following this, participants will break into small, collaborative teams to work together on a benchmarking activity.
Jaime will provide real-time support, answering questions and offering feedback throughout. By the end of the session, you’ll not only understand how to conduct UX benchmarking independently but also why it is crucial for informing both product design and strategy.
What is covered
- Gain a comprehensive overview of benchmarking methods, evaluation criteria, and analysis techniques.
- Learn how to use and adapt a proven, industry-standard FigJam UX benchmarking template (yours to keep).
- Discover where to source comparative screens and how to present your findings as actionable takeaways.
Who should join
UX & Product Designers
UX Strategists/Design Strategists
Service & Strategic Designers
Register Now:
Event FAQs
They both will be in the email you receive after you register along with a link to add it to your calendar.
Jaime’s workshops are private and unrecorded to create an open space for participation. The true value lies in the live experience, making it essential to be present, engaged, and fully focused. The slides will be available on the FigJam board. Please make a copy of the board within 24 hours after the workshop concludes for future reference.
You'll be streaming both video and audio to your computer while also communicating with other participants. To ensure a smooth experience, use a laptop or desktop rather than a tablet. You'll need a stable high-speed internet connection, speakers or headphones, a microphone, and a front-facing camera.
Jaime’s best selling book on Amazon (so they can see the number of 5-star reviews and what they say),
Jaime’s LinkedIn profile (so they can see her 35-years of industry experience, university-level teaching credentials, and UX Strategy services offerings that you too will be able to offer as a result of taking her workshops),
Jaime’s Wikipedia page (so they can see that she’s been a recognized software design pioneer from before the internet even had a web browser).