UX Strategy Course – Online UX Courses & Private Workshops
Jaime Levy’s online courses and workshops offer deeply practical, high-impact training at the intersection of UX strategy, product innovation, and AI-driven design. Whether through her structured 4-week live masterclasses, intensive one-day workshops, or bespoke private training for teams, Jaime brings decades of real-world experience as a UX strategist, consultant, and author to every session. Participants walk away not just with theoretical frameworks, but with the language, tools, and confidence to lead discovery phases, craft compelling product visions, and make strategic decisions that meaningfully influence outcomes in fast-moving digital environments.
What sets Jaime’s offerings apart is her focus on hands-on learning and direct engagement: small cohorts, live Q&A, feedback on your actual work, and materials you can revisit long after the course ends. Her approach demystifies complex strategic practices, making them accessible to both emerging UX professionals and seasoned product leaders looking to sharpen their competitive edge. Jaime’s training has helped teams and individuals around the world elevate their strategic thinking, accelerate project momentum, and bridge the gap between design excellence and business impact—making her courses some of the most valued investments in a practitioner’s professional growth.
Private classes/workshops can be customized so that the focus of the sessions are to train your team(s) using live projects that are aligned with your business strategy initiatives. This could be for a batch of new product concepts on you roadmap or revamps of existing products. Class sizes typically range between five to twenty employees broken into smaller groups of either individual or team projects. The program can also be extended for up to 10 weeks to cover additional techniques and subject matter. Participants will attend live lectures and meet with Jaime weekly via video conferencing and other collaboration tools to ensure that everybody understands the work they need to do and get personalized feedback to their project assignments.
Additional critique time can be purchased by the hour so that everyone gets the time/feedback that they need. The client partner is responsible for making sure that the team is taking their training and assignments seriously.
WHAT RECENT STUDENTS ON MAVEN ARE SAYING…
A clear, practical course that improves product decision-making and stakeholder alignment. — Michael, VP of Product
Jaime’s course delivered everything that was promised and more. As somebody who has read her book several times before, I was very impressed with how the course touched on her UX Strategy framework while introducing completely new learnings in nearly every lesson. My personal highlight was definitely the 1:1 sessions with Jaime, who is obviously a distinguished and highly valued expert in our industry. To be able to work one-on-one with her on our strategy briefs was a real privilege and an experience I will always cherish. The knowledge gained in this course has already begun to shape how I approach product strategy with and for AI, making the program a truly valuable investment.
Excellent guidance on incorporating AI into UX strategy. — Ina, Product & Service Designer
Jaime did an excellent job walking me through how to incorporate AI within UX strategy. She provided an abundance of resources to use during the class and after, along with promoting in-class dialogue between students to share ideas and applications for AI. I would strongly recommend this class to anybody wanting to incorporate AI into their UX strategy workflow.
A fantastic course for strategic growth. — Brian, UX Strategist & Researcher, Mainstay Interactive
The course is fantastic, and Jaime is very knowledgeable as an instructor. I learned great ways to use AI tools like Claude as a thinking partner for brainstorming, creating a business plan, and developing proto-personas. It felt like having a buddy looking over your shoulder and providing real-time feedback. Highly recommend this course to anyone looking to refresh their knowledge of UX strategy concepts or grow into a more strategic role.
Engaging, topical, and highly relevant. — Jatin, Senior Product Designer
Great content. Jaime is engaging and topical.
Passionate, experienced, and in touch with today’s industry. — Aaron, AD Design for Chewy Retail, Chewy
Jaime is a deeply passionate instructor, and you can tell she has decades of teaching experience at top universities. Yet she remains fully in touch with today’s industry landscape and explains current trends with clarity and insight.
A rich and useful course for all levels. — Lori, Marketing Project Manager
A rich and useful course for both beginners and more senior practitioners.
Practical AI tips for greater design impact. — Sam, UX Research Manager
Great practical tips on how to use AI as part of the design process for greater impact.
Clear, results-focused UX strategy with meaningful AI integration. — Jaana, Principal Design Manager, Microsoft
I was thrilled to take a course from Jaime Levy, whose deep knowledge and wisdom in UX strategy I’ve admired for years. The course was outstanding. Jaime presented a clear, results-focused approach while demonstrating how to integrate AI tools throughout the process. The hands-on assignments made the lessons truly stick, allowing me to practice and internalize each concept. Real-world examples and case studies further enriched the experience. I especially valued learning how to approach AI solution development through the lens of UX strategy while aligning user goals with meaningful business outcomes.
A powerful refresher with fresh strategic insights. — Celeste, Sr. Design Consultant
An amazing course. Jaime is a fountain of knowledge. In addition to being a great refresher, the course expanded my understanding of strategy in the context of today’s rapidly changing workplace and gave me lots of new ideas for AI-augmented workflows.
Well structured with a strong balance of theory and practice. — Allan, Head of Design, Savvy Digital
I loved the course. It was very well structured with a strong balance between theory and exercises, allowing you to end with a well-defined strategy and knowing how to use AI to enhance it.
Valuable for anyone in business, not just UX. — Janaina, Product Designer, Wallapop
You don’t have to be directly involved in UX to benefit from this course. As with her book, Jaime shows anyone in business—from marketers to UX designers to developers—how to think about customer experience from the start and create real value. Her coverage of integrating AI into UX design gave us many ideas for applying AI effectively in our own processes and with clients. I highly recommend both the book and this course.
Updated, practical, and deeply valuable. — Jesse, Exec. Managing Partner, Communication Evolved
This course was amazing. I had already read her UX Strategy book, but the class is updated with new AI companies and live demonstrations of how she uses AI tools to speed up workflow. Having AI tools carefully vetted by Jaime and learning which pitfalls to avoid was extremely valuable. The assignments and her feedback helped me truly understand her methods.
Inspirational and actionable. — Mavi, Neuroscientist
Inspirational and filled with actionable insights and strategies. Highly recommend it.
Structured, practical, and business-focused. — Alex, UX Designer
This is a strategic, business-focused course about aligning UX with AI-driven product development. Jaime breaks the process into clear steps—problem statements, value propositions, proto-personas, competitive research, and storyboarding. The AI angle is fresh and practical. You learn how to use LLMs to speed up parts of the workflow while staying strategic. Ideal for UX or product professionals moving into AI-driven innovation.
Transformational and confidence-building. — Susana, UX/UI Designer
Jaime was super helpful and available. Office hours were invaluable. Being able to rewatch lectures was a huge perk. This course changed how I think about AI in my workflow and gave me tools and frameworks I can apply across many UX challenges.
Practical and approachable for all levels. — Kyla, Lecturer, University of Georgia
We covered so much important material that impacted how I think about strategy and AI tools. Jaime distills years of experience into practical steps that make AI approachable. I’d recommend this to designers, PMs, and engineers at all levels.
Grounded in business strategy with real AI application. — Chris, Product Designer
The course covered UX strategy grounded in business strategy and approached AI from two angles: integrating it into workflows and designing AI-powered products. The strategies and workflows are practical and directly relevant. Office hours provided especially valuable feedback.
Learning directly from a leading voice in UX Strategy. — Genesis, Designer, SeedX Inc.
Jaime is one of the leading voices in UX Strategy. Learning to apply AI within her proven frameworks was incredibly valuable. The 1:1 office hours alone were worth it.
Essential for avoiding costly product mistakes. — Nicole, Head of Product Design, Matterport
I didn’t even know I needed UX strategy before this course. Without it, we would have gone straight into design and development without strategy. We avoided many mistakes and now have a clearer audience and product strategy.
Current, thoughtful, and practical. — Cristian, CEO, Ken AI
I enjoyed learning how Jaime incorporates AI tools into her strategy process and when to use them without outsourcing your thinking. Highly recommend for anyone interested in strategy work.
Pragmatic and timely upgrade to the original book. — Jessica, UX Consultant
A well-thought-out expansion of her UX Strategy book. The AI demonstrations reinforce the lesson that you should never outsource your critical thinking to tools.
Valuable for career shifters and seasoned pros alike. — Kay, Senior UX Consultant
Highly valuable for those shifting careers or expanding skillsets, as well as experienced professionals. Well structured, dynamic, and impressive how much is covered in two weeks.
A treasure chest of AI wisdom. — Nenad, Chief Creative Officer, Virtusan AG
Jaime dumped a treasure chest of AI insights, workflows, case studies, and shortcuts on me. Exactly what I needed to integrate AI into my process effectively and impress clients.
Inspiring AI applications in UX. — Jill, Head of UX, Digital Karma
Great course. Jaime’s examples and ideas for applying AI tools were very inspiring.
Worth the price for office hours alone. — Andressa, Product Designer, Futuur
Jaime’s methods helped connect business strategy with customer experience and workflow optimization. Her direct feedback during office hours was worth the price alone.
A repeatable, AI-powered strategic workflow. — Andrea, CFO, ProBioGen
The first UX course that gave me a repeatable, strategic workflow powered by AI I can trust. Clear, step-by-step, pragmatic, and tool-agnostic.
Systematic competitive research without outsourcing thinking. — Kata, Co-Founder & CPO, HumanAI Hub
Competitive research used to feel overwhelming. Now I have a systematic AI-accelerated process that preserves critical thinking. I even left with a ready-to-use strategy deck.
Completely transformed my discovery process. — Luna
This course transformed how I approach discovery phases, interviews, and competitive research ethically using AI.
Real-world AI applications across industries. — Terry, Sr. User Researcher, Google
Provided real-world examples of emerging AI technologies applied to UX and marketing strategy. An excellent companion to her book.
AI as a true strategic thinking partner. — Stacey
AI pushed me to question assumptions I didn’t realize I was making. It evolved from productivity tools to deep strategic insight.
Engaging, structured, and insightful. — Megan Huston, Principal Product Designer
Jaime was approachable and knowledgeable. Q&A sessions and office hours were highlights. Practical AI applications and real-life examples made it inspiring.
Filling the gaps between AI and UX strategy. — Jourdan, UX Designer, Accenture Song
Exactly what I needed to connect AI and UX strategy. Immediately applicable.
Convenient, practical, and hands-on. — Brooke, Lead UX Strategist, Greenphire
Learned to effectively use AI tools for UX strategy while building a hands-on project. The recordings and community format were convenient.
Clear step-by-step AI integration into UX workflow. — Christina, Agile Project Manager
Great introduction to integrating AI tools into problem statements, value propositions, proto-personas, competitive analysis, and storyboarding.
A faster, updated evolution of the UX Strategy book. — Cláudia, Designer, Vodafone
Felt like an updated, faster version of the book. Homework was fair and structured. Having Jaime review our work individually was a privilege.
Practical, confident framework for the AI era. — Carol, Product Designer, Globo
Gave me a practical framework I can confidently use. AI integration into both process and ideas was invaluable.
Strengthened curiosity and confidence. — Leonard, Product Designer, Future Standard
A great dive into integrating AI into UX strategy. Digestible assignments and extremely valuable office hours.
Motivating and collaborative. — Jen, Senior Product Designer, Instil
Highly motivating. Learned how to leverage multiple LLM tools and create artifacts quickly. Great professional community.
From overwhelmed to streamlined. — Iveta, Product Designer, Amadeus
Before this class I was drowning in AI tool options. Now I have a streamlined workflow that fits my role.
Practical and tightly scoped. — Maik, Test Engineer
Clear flow from problem framing to responsible AI. Hands-on prototyping with prompts and fallbacks.
Empowering researchers in AI product teams. — Hinal, UX Designer, Visa
Extremely helpful for positioning research influence within AI-focused product teams.
Insightful real-world AI applications. — Irene, UX Research Manager, Visa
Insightful examples of applying AI to real-world UX strategy. The community dialogue added value.
A powerful refresh on core UX principles in the AI era. — Olivia, UX Manager
Loved refreshing UX strategy principles mapped against evolving AI execution.
Golden nuggets from a seasoned strategist. — Elizabeth
Jaime blends deep experience with current AI knowledge. The 1:1 session dissecting my problem statement was invaluable.
Excellent instruction and industry insight. — Nirish, Entrepreneur & Coach
Excellent instruction and a wealth of knowledge about UX strategy and the industry.
Practical, insightful, and feedback-driven. — Ryan, Product Designer, D-Tools
Very helpful for incorporating AI into UX strategy. Office hours and direct feedback were majorly valuable.
Strong foundation for AI-integrated CX strategy. — Julia, CX Analyst, Kaizen Gaming
The course was very helpful in showing how to integrate AI resources into UX strategy and strengthen our toolkit.
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