UX Strategy Workshop

UX strategy is a process that should be started before the design or development of a digital product commences. It is a practice that when done empirically is a better guarantee of a successful digital product than just crossing your fingers, designing some wireframes, and then writing a bunch of code. It’s the method by which you validate that your solution actually solves a problem for real customers in a dynamic marketplace. Take this workshop to experience a deep dive into the subject matter with both lectures and hands-on exercises.

What you’ll learn

  • Why the empirical practice of user experience strategy is crucial for devising successful online products
  • How to validate a value proposition and a provisonal persona
  • How to identify direct and indirect digital competitors of your value proposition
  • How to collect and capture quantitative and qualitative data for doing thorough market research
  • How to conduct a methodical analysis for narrowing in on a unique product and opportunity space
  • How to use storyboarding for creating a narrative that focuses on a products’ value innovation and business model

Participants should bring a laptop or be okay with sharing one with a partner for one of the exercises.

Who is this workshop for?

Product teams and managers, business executives and startup founders that want to learn how to be more strategically sound in their process. UX/UI practitioners of any level.

Choose between a 1-Day or 2-Day Agenda

(Contact us and we can discuss the right agenda for you.)

One Day “Crash Course” Workshop Agenda

Lecture/Activities

  • Introductions/Kick-off – 15 minutes
  • “The Four Tenets of UX Strategy” + Q&A – 1 hour
  • “Validating a Value Proposition using Provisional Personas & Customer Discovery Interviews” – 1.75 hours
  • Lunch Break – 1 hour
  • “Conducting Competitive Research and Analysis” – 2 hours
  • “Storyboarding Value Innovation” – 1.25 hour

The day include 6.5 hours of lecture/exercises, two 15-minute mid-session breaks, and a one-hour lunch = 8 hours

Two Day Workshop Agenda

Day 1: Lecture/Activities

  • Introductions/Kick-off – 15 minutes
  • “The Four Tenets of UX Strategy” + Q&A – 1 hour
  • “Validating a Value Proposition using Provisional Personas & Customer Discovery Interviews” – 2.25 hours
  • Lunch Break – 1 hour
  • “Conducting Competitive Research and Analysis” – 3.50 hours

Day 2: Lecture/Activities

  • “Storyboarding Value Innovation”– 1.5 hours
  • “Planning Guerrilla User Research Studies using Solution Prototypes”– Part 1 – 1.75 hours
  • Lunch Break – 1 hour
  • “Conducting Guerrilla User Research Studies using Solution Prototypes” – Part 2 – 1.75 hours
  • “The Business Model Canvas” (videos and guided exercise) – 1.5 hours

Each day include 6.5 hours of lecture/exercises, two 15-minute mid-session breaks, and a one-hour lunch = 16 total hours

Testimonial

“Hi Jaime, Just wanted to thank you for your workshop. I have been devouring your book, but it was immeasurably helpful to listen, practice, and discuss throughout the day. We practice “Discovery” better than any company I’ve previously encountered, but your approach has helped shine a light on areas for us to improve and explore.” 
Kim Preston

Jaime Levy’s Bio

Jaime Levy is an author, university professor and a pioneer in the creation of innovative digital platforms, services, and products. Her best-selling O’Reilly Media book is called UX Strategy: How to Devise Innovative Digital Products that People Want. The book presents a solid framework on the practice, which lies at the intersection of UX design and business strategy. She runs JaimeLevy.com, a digital strategy firm out of Los Angeles, California and conducts public workshops and in-house training worldwide. Jaime also teaches graduate-level courses on UX design and strategy at the University of Southern California. You can read more about her on Wikipedia.