UX/Product Strategy Online Masterclasses

It works like this. Jaime meets with a cohort at a specific time slot for six weeks via live Zoom sessions. She will give candid feedback and personally coach participants to correctly apply strategic techniques to craft and validate their own innovative product visions. The series of assignments add up to one final portfolio or a product strategy brief.  Participants attend approximately 1 to 1.5 hours per week of foundational lectures that explain how to conduct the product strategy techniques in order to successfully complete their project work and understand the theory.

Both public and private (corporate training) class options

Public classes are offered twice yearly. They are announced on this website and also promoted via Jaime’s mailing list, Twitter, and LinkedIn feeds. They always fill up quickly because they are priced affordably and limited to five-people max. They meet weekly for one hour so Jaime can give candid feedback on individual homework assignments. Students are also expected to attend the weekly lectures (or watch them asynchronously) while also reading the course book (UX Strategy, 2nd edition).

Private classes can be customized so that the focus of the sessions are to train your team(s) using live projects that are aligned with your business strategy initiatives. This could be for a batch of new product concepts on you roadmap or revamps of existing products. Class sizes typically range between five to twenty employees broken into smaller groups of either individual or team projects. The program can also be extended for up to 10 weeks to cover additional techniques and subject matter. Participants will attend live lectures and meet with Jaime weekly via video conferencing and other collaboration tools to ensure that everybody understands the work they need to do and get personalized feedback to their project assignments. 

Additional critique time can be purchased by the hour so that everyone gets the time/feedback that they need. The client partner is responsible for making sure that the team is taking their training and assignments seriously.

Skype Online Training UX Strategy Course with Jaime Levy

Jaime Levy’s Bestselling Book UX Strategy

Get the 2nd edition of the O’Reilly Media best selling book “UX Strategy that started it all and is top-listed under “Product Strategy” and “UX” on Amazon.  “UX Strategy: Product Strategy Techniques for Devising Innovative Digital Solutions” is a hands-on guide that complements the online masterclass. The new edition is available for purchase on Amazon in hardcopy, Kindle, and audiobook. You can also find it in numerous languages including German, Portuguese, and Italian.

Masterclass overview

  • There will be six online lectures, one a week. You can attend them live or watch the recording later.
  • Each lecture will end with a product strategy homework assignment.
  • Attend your weekly group feedback session and present your work to Jaime to get personalized feedback for improving your concept and/or execution of the technique.
  • Finish the course with a product strategy portfolio and certification!

How it works in detail

1. Attend 6 Weekly Live Online Lectures With Jaime

Attend (or watch asynchronously up until the next lecture) six LIVE foundational lectures. These lectures will occur weekly and last up to 90-minutes including homework assignment explanations and Q&A.

This is when you will learn directly from Jaime how to conduct the product strategy techniques for completing the homework assignments that will be critiqued in your group section the following week. The lectures will be recorded so that you can watch them at your convenience during the week.

This is the 6-week lecture schedule:

  • Week 1 – Principles and Benefits of UX Strategy, Understanding the Problem Space + Homework Explanation of Assignment #1
  • Week 2 – Conducting Customer Interviews for Validating a Customer Persona + Homework Explanation of Assignment #2
  • Week 3 – Conducting Competitive Research for Informing the Product Strategy + Homework Explanation of Assignment #3
  • Week 4 – Analyzing the Competition and Creating a Findings Brief + Homework Explanation of Assignment #4
  • Week 5  – Designing Structured Experiments, Creating Rapid Prototypes, Storyboarding Value Propositions + Homework Explanation of Assignment #5
  • Week 6 – Conducting Online User Research for Concept and Business Model Validation
You will learn how to…
  • Define value propositions and validate target users through provisional personas and customer discovery techniques
  • Explore opportunities in the marketplace by conducting competitive research and analysis
  • Design experiments using rapid prototypes that are focused on the business model
  • Conduct online user research to gain valuable insights quickly on any budget
  • Test business ideas and validate marketing channels by running online advertising and landing page campaigns
  • Explain why an empirical practice of user experience/product strategy is crucial for devising successful online products
UX Strategy master class completion badge

A course completion badge is available to participants who successfully complete the course. This badge is a valuable credential for your professional growth and can be proudly displayed on your LinkedIn resume and professional profiles/portfolios.

Testimonials from past students

Kristine Howell: “Jaime Levy’s UX Strategy Online Master Class is worth its weight in gold! Her course has invigorated and motivated me and as I leave this class with a set of valuable tools in my tool kit to use on product strategy within my organization. I am looking forward to using these newfound techniques in my day job and am confident that I will be able to elevate the user experience function in my organization because of the lessons learned in Jaime’s course. I was able to apply her methodologies in a class project and get professional critiques on my work from the woman who wrote the book on UX Strategy! Jaime’s down to earth personality makes her approachable and someone I now consider a mentor. She goes beyond her duties as a professor in this course and genuinely wants to see every single student succeed. Jaime has been a breath of fresh air in my own UX practices and I would take this and any other course she offers in a heartbeat. Thank you Jaime, keep up the amazing work and impact you have on so many.”

Nick Comito “Before I even finished Jaime’s UX Strategy class I had given my company’s sales team slide decks pitching the techniques I was learning, such as customer discovery, and competitive analysis. By taking Jaime’s class I learned a lot more by practicing the techniques rather than simply reading about them in her book–and who better to practice the techniques with than from the author herself.

Gisella Famà: “I enjoyed the book, but LOVED the course! Trying to apply UX Strategy is always better than just reading about it”

Tobi Jo LeBron: “In a world full of fake news and fake design insights, Jaime’s UX Strategy course zeros in on the most essential discovery activities and ditches anything that’s not clear, specific, and actionable. Plus, you get a lot of 1:1 feedback directly from Jaime—not an assistant.”

Suzy Sharpe“Jaime’s class helped me get moving on my startup idea. In just six weeks, I researched my competition, conducted user research, designed a storyboard, and created an unbounce landing page. The entire process – and Jaime’s feedback in each class – was so informative and inspiring and gave me the traction I needed. I looked forward to the class every week, and miss it now that it’s over. Thanks Jaime!”

About the Masterclass Facilitator

Jaime Levy is a ux/product strategist, author, and public speaker based in Los Angeles and Berlin.  Her consultancy helps business leaders and internal teams transform their product visions into innovative digital solutions that customers want. Jaime also offers public/private workshops, online masterclasses, and speaks at design and innovation conferences worldwide. Her best-selling O’Reilly Media book is called UX Strategy: Product Strategy Techniques for Devising Innovative Digital Solutions. The book presents a solid framework on the practice, which lies at the intersection of UX design and business strategy. 

For more than 30 years, Jaime has been a pioneer in the creation of game-changing digital products and services. She has worked for Fortune 500 companies and award-winning agencies, leading the UX on projects in the entertainment, healthcare, finance, and technology sectors. Jaime has taught product design and strategy courses and lectured at universities including the University of Southern California, New York University, Claremont Graduate University, Royal College of Art, University of Applied Sciences Potsdam, and the University of Oxford. You can read more about her on Wikipedia or follow her on LinkedIn or Twitter @jaimerlevy.